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As a Careers and Employability Adviser based at Manchester Metropolitan University I have been fortunate to be able to get involved in a Jisc supported project `Supportive Responsive Curricula’ looking at the Creative Digital sector. This project builds on a HECSU report I completed in 2009 `Bridging The Gap. How to align employers’ needs with graduates’ skills and Higher Education courses’, and my great personal interest in the Creative Digital sector as well as employability.

The research I am currently undertaking will help to inform Universities about the needs of the Creative Digital sector, with a particular focus on Digital Marketing Agencies. It will also help inform employers about what Universities are currently teaching their students and help to increase the dialogue between the two sectors.

Many thanks to all the employers and students who have helped with the research so far, such as through focus groups, meeting with me and attending the ProDev days at MMU.

If anyone would like to discuss the research further please do not hesitiate to get in touch:

Nicola Critchlow, Careers & Employability Service, Manchester Metropolitan University, All Saints Building, Manchester M15 6BH

n.critchlow@mmu.ac.uk

Tel: 0161 247 3483